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Simple steps to start your corporate blog
It seems like every marketing consultant is urging businesses to consider starting a blog to connect with customers and prospects.
With good reason. A frequently updated corporate blog can position your company as an expert in your industry, "humanize" executives, grow your brand online, and improve your company's search engine ranking. Sounds fabulous, right? Sure it is, but how do you launch a blog and get your executive team on board?
Read more about the "how-to" steps.
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It's time to prepare for the economic recovery
Featured In: The Post-Crescent, 5/25/09
Greg Linnemanstons
President | Principal
Depending
on who you read or listen to and what your political beliefs are our
economy is either starting to gather itself up for a recovery, or it's
just waiting for the next wave of disaster to strike. Since by nature
I'm an optimist, I chose to believe the former view and have started to
orient my thinking toward being ready for the recovery.
If the
recovery is actually just around the corner, here are a few things you
could be working on right now to get your business in great shape.
Read more at postcrescent.com
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Take care when selecting a spokesperson
Picking a spokesperson for
your brand doesn't seem like it should be a difficult challenge; you
know your brand, what it may "look" like and the message you want to
communicate. But it's amazing how often this seemingly simple exercise
fails.
Read more
New North Social Media Breakfast: Thursday, June 4
We recently began collaborating with MarketingSavant Group to bring New North business leaders the first Social Media Breakfast in our area. The
nationally recognized event is a platform for New North business leaders to meet, learn and share social media marketing experiences.
The first meeting took place in Little Chute, the second in Green Bay
and the third for folks in the Fox Valley will take place at the Atlas Coffee Mill and Café on the Fox Riverfront in Appleton.
Register for the next event
What the *tweet* is social media?
On May 19, the Green Bay Chamber of Commerce and a group of marketing professionals, including Weidert Group, hosted a seminar on how to use social media for business at the F.K. Bemis Center on the St. Norbert College campus. Presenters gave the facts, exposed useful tools, and showed corporate examples of how to implement social media tools in different industries. The event was sold out, so if you missed it, here's a collection of useful materials to get caught up on what was discussed:
Event Web site
Presenter slides
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Notes From The Right Brain
Tips From Our Creative Director
Meg Hoppe
Creative Director | Principal
Every company has staff
biographies to explain to customers and clients that the people working there have lives outside the walls of their
organization. What most companies miss is the opportunity to use
employee bios to get prospects excited about their companies people.
The more engaging a person is on paper, the more likely they are to be
exciting to work with.
Read more about how to jazz up your staff bios and make them intriguing marketing pieces.
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Getting to Know: Meg Hoppe
In this edition of Getting to Know Weidert Group, we were lucky enough
to feature our Creative Director & Principal - Meg Hoppe. If you
know Meg, you've been exposed to her warm and witty personality and
impressive creative talents. If you don't know Meg, you're missing out!
Either way, this is your opportunity to get to know more about her.
Read More
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© Copyright 2009 Weidert Group, Inc.
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