Experience Inbound 2025: What’s Working Now (and What’s Next)

Marketing and sales have always moved fast, and if anything, they’re accelerating. Advances in technology, changing user behaviors, and search algorithm updates are three major factors, but they aren’t the only shifts marketers face right now. 

If your marketing program still follows last year’s playbook, you’re already behind. Fortunately, you’ve got an opportunity to catch up (or leapfrog ahead) by learning from our lineup of experts at Experience Inbound 2025.

Experience Inbound’s not the type of conference where you sit through abstract industry predictions that leave you guessing how to apply them after you leave. Instead, you’ll hear directly from marketing and sales leaders who are, like you, at work every day in the trenches — gathering the data, testing ideas, and tackling new challenges as they arise. 

And what better way to really dig in than live and in person, in a community of like-minded people who want to learn and grow professionally? We invite generous experts to share the results of their exploration, experimentation, and even their failures — so you don’t have to waste time and resources figuring it out the hard way.

Read on to find out more about who’ll be there and what you can expect to learn from them.

“Experience Inbound provided a full day of absolutely spot-on topics that fully aligned with my marketing role. I came away with countless ideas and tools to implement them. The presenters were absolutely top-notch and provided significant value with well organized outlines, detailed examples, and specific steps on how to implement the strategies covered. It was a day well spent.” — Wendy S., Experience Inbound participant

Learn From the Best in Marketing and Sales

Great ideas don’t happen in a vacuum; they come from hearing new perspectives, challenging old assumptions, and learning from people who have been in your shoes and found a way forward.

For our keynote and presenter lineup, we invite industry leaders who are setting the standard in content strategy, AI-driven marketing, social media, and the delicately intertwined relationship between marketing and sales. These are the people whose insights you’ve followed, whose successes have shaped industry best practices, and, let’s be honest, whose ideas you’ve probably borrowed more than once.

This is your chance to go beyond their blog posts and LinkedIn updates to hear firsthand how they’ve approached disruption, what strategies have transformed their work, and what they’ve learned along the way. Their job’s not just to inspire you — they’re here to equip you with the practical knowledge you need to turn great marketing and sales ideas into action.

Keynote Speakers Who Will Change the Way You Think

Melanie Deziel

If you’ve ever struggled to come up with fresh content ideas, Melanie has your fix. A former journalist turned content strategist, she’s recognized as a leading content marketing expert , and she’ll share proven methods for making creativity a repeatable, scalable process. Melanie will give you the inspiration you need to foster a culture of creativity that keeps ideas flowing, no matter how many hot deadlines your team is up against.

Jenny Li Fowler 

Social media isn’t about being everywhere; it’s about being smart about where you show up and what you say. As MIT’s Director of Social Media Strategy, Jenny knows how to sustainably build digital communities that actually engage (instead of merely scrolling past).

Jenny will help you rethink how you approach social so you can more effectively cut through the noise, create meaningful connections, and build thriving online communities with audiences most likely to become your prospects. 

Sam Mallikarjunan 

AI isn’t the future; it’s our here and now, and as agentic AI advances, it’s quickly evolving from a useful tool to a trusted colleague. And if you’re not using it strategically, you’re missing opportunities for big gains in efficiency, productivity, and quality… especially when it comes to the tedious, repetitive tasks that take time away from strategy and innovation.

Sam, General Manager at Agent AI, isn’t one of those AI hype guys. (In fact, he used to be a “Doomer.”) His keynote will open your eyes to practical AI use cases that can help you find more time in your workday — and redefine your approach to getting the job done. Expect to walk away with cutting-edge insights about how to make AI your secret weapon (instead of that thing you secretly fear).

Breakout Sessions That Go Deep

Paradigm-changing ideas are exhilarating, but without the how-to, how do they get off the ground? That’s where the breakout sessions come in.

Sales and marketing professionals in every seat on your go-to-market team will have something new to learn — and our breakout sessions are all about strategies you can apply, tools we use ourselves, and insider tips to get the best possible results. Here’s a sampling of what to expect (and check out the agenda for the full lineup):

• AI for Video Marketing Workflows — Video projects can get overwhelming, especially for scrappy marketing teams. Katie Morrissey from Wistia will show conference attendees how thoughtful use of AI can make scripting, production, and distribution a whole lot easier.
• Marketing Tech Unplugged — Tired of shiny new tools that don’t deliver? Brian Brinkman and Steve James of Stream Creative will share their own no-baloney guide to the platforms that will actually help you sell more.
• Translating Data Into Strategy — Weidert Group’s own Jo Phillip and Chelsea Drusch will walk participants through a methodical process to squeeze every drop of strategic insight from voice-of-customer data, audience intelligence, subject matter experts, and more to improve both your marketing strategy and the content you create.
• Foundations of Digital Marketing Success — Growing a business in the digital age requires a solid marketing foundation. Dave Charest of Constant Contact will break down a simple, strategic framework to help you focus your efforts and drive real results.
• The Language of Sales: How to Build Trust and Drive Decisions — Traditional sales tactics often backfire. Tony Hoslet, Sandler Training consultant, will reveal a smarter approach — one that builds trust, avoids common pitfalls, and turns prospects into long-term customers.
• Marketing & Sales Alignment Teardown: Breaking Down Barriers for Growth — Misalignment between marketing and sales is a proven obstacle to business growth. Nicole Mertes of Weidert Group will break down five key pillars of collaboration that ensure both teams work together to drive revenue
• A Path to AI-Powered Analytics — AI is changing how we analyze data. Keith Moehring of L2 Digital will show how to integrate AI into your analytics, uncover insights faster, and make smarter marketing decisions
• Tangible Ways to Power Your Flywheel with AI and Automation — AI and automation can do a lot to keep your flywheel spinning. Lucy Alexander of HubSpot will share actionable ways to streamline engagement, boost efficiency, and turn prospects into promoters
• Brand Aid: Merging AI Tech with Human Touch to Build a Brand That Resonates — AI can enhance your brand, but it can’t replace human connection. Jeff Coon of Stream Creative will show how to blend AI with authentic storytelling to create a brand people trust

All of our speakers create their sessions with the express goal of making sure participants leave with actionable ideas they can put into play right away.

On the Fence?

“All the topics really intertwined perfectly with each other. Each session I attended is absolutely pertinent to me and my role right now. Speakers were top-notch. My #1 favorite part is the specific examples and tools I came away with.” — Experience Inbound participant

Pick a Conference Worth the Time (and Ticket)

We’ve all been to conferences and marketing events that are more about gathering swag than taking new strategies back and putting them to use right away. That’s why Experience Inbound is designed to be interactive, engaging, and worth every minute you spend away from your desk. Highlights of the day include:

• Three empowering and informative keynotes
• Nine breakout session options (Pro tip: bring a friend to divide and conquer)
• Networking over breakfast, lunch, and happy hour

The teams at Stream Creative and Weidert Group strive to make sure every year of Experience Inbound serves up a one-of-a-kind event. Equal parts energizing and edifying, it’s a unique chance for sales and marketing professionals to get their tough questions answered, in real time, by the best in the business. 

Oh, and did I mention the venues? Join us at Lambeau Field in Green Bay on May 19 or the Harley-Davidson Museum in Milwaukee on May 20 — because paradigm-changing ideas and insights are best experienced in epic settings.

Grab Your Spot Before It’s Gone

If you’re the last-minute type, fair warning: this is a conference that regularly sells out. My advice is to register now and make 2025 the year your marketing makes the leap from good to exceptional. Click below to reserve your spot today.