Marketing Strategy & Planning

Customer-centric, data-informed marketing strategies that drive revenue growth for industrial go-to-market teams.

Accelerate your growth

Careers - Culture - hero
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Experts in Industrial Marketing
& Sales Strategy

Multiply the force of your marketing and sales efforts with the benefits of a full-scale marketing department — at a fraction of the cost of an in-house team. 

Your dedicated Weidert Group team will meet you where you are, help you set the right objectives, and align and equip your go-to-market team to achieve them.

We translate growth targets into customized, practical action plans that combine proven inbound and outbound tactics, designed for today’s industrial market realities. From there, we take a data-driven, continuous improvement approach to help you drive sustained growth over the long haul.

Working With Us

Customized Growth Marketing Strategies
for Industrials

Get more and better marketing and sales leads. Shorten sales cycles. Maximize customer lifetime value. Expand into new verticals. Here’s how our approach to strategy is different.

Smarter programs, better results

Based on your individual goals and competitive landscape, we build an adaptable strategy that nets quick wins, ensures organizational buy-in, and generates qualified leads.

  • Strategy-driven recommendations, from positioning and messaging to website UX
  • Alignment with your business goals, processes, and team culture
  • Balance between quick-win tactics and long-term strategic vision
Rigorous customer focus

Our experts take a human-centric approach to ensure relevance and resonance with your most critical audience: your customers.

  • Audience research
  • Persona development
  • Competitive analysis
  • Messaging and positioning
  • User experience design and optimization
  • Content that delivers value to prospects and customers
Adaptive, data-driven decision-making

We tailor our approach to each client’s needs through continuous learning, analysis, and refinement. Our methodology ensures your sales and marketing efforts are always cutting-edge, backed by insights and advanced capabilities:

  1. Customized exploration: We start by understanding your specific market, audience, and goals. Through qualitative and quantitative customer research, we gain insights unique to your business.
  2. Strategic experimentation: We design and implement research-informed marketing and sales initiatives — so you don’t get a one-size-fits-all solution, but a customized roadmap for success.
  3. Iterative improvement: “Track, analyze, and adjust” is a core principle of every program plan. We continuously monitor performance and mine for insights into what works best for your specific situation.
  4. Agile adaptation: As we gather and analyze the data, we learn what works and adjust quickly, ensuring your strategy evolves with your market — and you stay ahead of the competition.
  5. Comprehensive reporting: Clear, insightful reporting keeps you informed of progress and helps guide strategic decisions.  
Comprehensive tactical planning

Get the expert help you need to prioritize, integrate, and execute across channels without missing a beat — or a key growth opportunity.

Our Strategic Approach to B2B Marketing & Sales

Your business is unique. So are your customers. And you face a marketplace that’s shifting as technologies advance and customer behaviors evolve. Success today demands a holistic, adaptable approach that’s data-informed, efficient, and responsive to changing conditions.

Based on your goals, our strategists and consultants may recommend tactics that require advanced capabilities or additional capacity you don’t have in-house. At Weidert Group, clients work with dedicated, experienced teams who are committed to mastering advanced marketing practices — for ourselves and our clients.

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How We Work With You

We build successful industrial marketing and sales plans from the ground up:

Playbook

Comprehensive Playbook Development

Custom-tailored marketing and sales playbooks, with step-by-step implementation guidance

 

Comprehensive Playbook Development Custom-tailored marketing and sales playbooks, with step-by-step implementation guidance
Customer Research

In-Depth Customer Research

Qualitative and quantitative research using time-tested methods and advanced tools

 

In-Depth Customer Research Qualitative and quantitative research using time-tested methods and advanced tools
Messaging

Messaging & Positioning

Positioning, messaging, and unique value proposition development

 

Messaging & Positioning Positioning, messaging, and unique value proposition development
Content Strategy

Content Strategy

SEO- and audience research-driven content planning, content workshops for full team alignment

 

Content Strategy SEO- and audience research-driven content planning, content workshops for full team alignment
Audiience Targeting

Audience  Targeting

Ideal Customer Profile (ICP) development, detailed persona creation and analysis

 

Audience Targeting Ideal Customer Profile (ICP) development, detailed persona creation and analysis
Lead Management

Lead Management Strategy

Lead qualification frameworks, nurturing and conversion strategies

 

Lead Management Strategy Lead qualification frameworks, nurturing and conversion strategies
Marketing Automation

Marketing Automation Strategy

Workflow design and optimization, integration with sales processes

 

Marketing Automation Strategy Workflow design and optimization, integration with sales processes
ABM Strategy

Account-Based Marketing (ABM) Strategy

Target account identification and selection, personalized engagement planning

 

Account-Based Marketing (ABM) Strategy Target account identification and selection, personalized engagement planning
Pricing - Strategic Leadership

Results-Focused Strategic Leadership

Our dedicated strategists aren’t just planners; they’re seasoned marketing experts who embed with your team to bridge gaps and grow your capabilities through collaborative engagement and knowledge transfer:

  • Dedicated expertise: Every client gains the benefit of a senior-level strategist dedicated to their account
  • Strategic guidance: Frequent strategy sessions align marketing efforts with business goals
  • Cross-functional leadership: Coordination across disciplines ensures seamless execution and unified messaging
  • Always-on optimization: Regular analysis and data-driven refinements drive continuous improvements

Your On-Demand Team of Marketing & Sales Experts

Leverage a complete marketing department, staffed by specialists in critical areas, to complement your strategic planning:

Website Development-WT

Website Development & Optimization

Elevate your online presence with cutting-edge website strategies tailored to engage and convert.
HOW WE DO WEBSITES

Website Development & Optimization
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Content Creation & Distribution

Create compelling narratives and deliver them effectively across optimal channels to reach your target audience and generate leads.

FILL YOUR PIPELINE

Content Creation & Distribution
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HubSpot CRM Implementation & Training

Integrate and master HubSpot CRM to streamline your sales process and enhance customer relationships.

RETOOL YOUR CRM

HubSpot CRM Implementation & Training
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Sales Enablement & Process Optimization

Equip your sales team with the tools and workflows necessary to increase efficiency and close more deals RETOOL YOUR CRM SCALE YOUR SALES
Sales Enablement & Process Optimization
Our partnership with Weidert has been incredible. We’ve enjoyed working together as a team to meet some intense launch deadlines and create content that spans the entire flywheel.
— J. Costa
Barcoding

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Take the first step toward transforming your marketing and sales efforts.