Industrial B2B Sales & Marketing Case Studies | Weidert Group, HubSpot Partner Agency

Explore our collection of B2B marketing case studies showcasing how we leverage HubSpot, inbound strategies, and supplementary technologies to help complex manufacturing and industrial companies drive revenue growth. From digital marketing strategy and content creation to sales enablement and marketing automation, our proven approaches deliver measurable results across the entire customer journey.

ABM

Manufacturing | Marketing Strategy and Planning | Lead Generation

Industrial Account-Based Marketing (ABM) Case Study

A large industrial equipment manufacturer needed a precision-targeted ABM campaign to educate prospects on the benefits of its all-in-one power systems.

Our solutions included:

ABM Strategic Playbook: Account targeting, messaging, paid ads, email and content to support the ABM strategy
Marketing Content Asset Development: A specialized guide, an ROI calculator, and specialized sales pages
ABM Campaign Execution: Campaigns nurturing targets along conversion paths and through to the sales handoff

Results: 14 units sold to 3 customers

ESOP Partners

Prof. Services | Website Strategy and Development

B2B Website Strategy and SEO Case Study

ESOP Partners, an employee stock ownership plan consultancy and third-party administrator needed its website to better differentiate itself from competitors and demonstrate the value of its expertise, including content strategy that would put them at the top of search engine rankings.

Our solutions included:

Comprehensive Website Redesign: Incorporated SEO and architecture strategies to improve UX, reflect the buyer's journey, and grow organic traffic
SEO Strategy: A strategic infrastructure based on SEO and site architecture best practices
Content Optimization: Repositioned and renamed product offerings to leverage search intent signals

Results: Generated 55% more consulting engagements

Barcoding

Industrial | Marketing Strategy and Planning | Website Strategy and Development

B2B Website Development Case Study

When Barcoding, Inc., a North American leader in supply chain automation and innovation, revamped its legacy software, IntelliTrack^®, it needed a new, product-focused website that enhanced SEO rankings, maximized existing domain authority, and supported a successful product relaunch.

Our solutions included:

SEO Strategy and UX Design: Architecture, navigation, and conversion opportunities guide audiences along optimal user paths and deliver quality leads
Content Development: Delivered targeted product stories to 9 distinct buyer personas, demonstrating how software bundle configurations deliver customizable asset tracking solutions
Brand Voice and Design: Aligned product branding with Barcoding standards while enabling the IntelliTrack site to stand on its own

Results: 7 new MQLs and 3 new SQLs within the first 30 days online — plus 2 awards for website design

Falcon

Industrial | Marketing Strategy and Planning | Lead Generation

B2B Manufacturer Rebranding Case Study

Falcon Structures, a Texas-based manufacturer of modular, shipping-container based structures, wanted to elevate their marketing and sales efforts — and results. The Falcon team needed a HubSpot partner with industry and inbound expertise, to improve SEO and lead generation.

Our solutions included:

Updated Visual Branding: New logo, style guide, imagery, collateral, presentations, and email templates
Website Development: New site focused on addressing visitors’ and customers’ needs, guiding prospects along the buyer’s journey, and maximizing SEO performance
Implementation of Engagement Tools: Forms, chatbots, and meeting link tool for easy scheduling

Results: 738 MQLs, 31 new customers, and a 14% increase in monthly sales

GFC

Prof. Services | Marketing Strategy and Planning | Lead Generation

B2B Inbound Lead Generation Case Study

The Gordon Flesch Company, the Midwest leader in office technology solutions, needed a website that would attract leads and accurately showcase its full range of capabilities and expertise beyond equipment sales.

Our solutions included:

New Website Development: Improved messaging and content better reflects GFC’s technology and consulting expertise
Inbound Marketing Program: Targeted blog posts and gated content offers to generate and nurture leads
Marketing Automation: Workflows to nurture leads with helpful, relevant content

Results: 407 MQLs, 230 SQLs, and 15 new customers in the first 6 months. After two and a half years, more than $5 million in new business attributed to the website and inbound program.

Recruitment Marketing

Manufacturing | Marketing Strategy & Planning | Lead Generation

Industrial Recruitment Marketing Case Study

A contract manufacturer for OEMs needed help attracting and hiring a sufficient number of qualified job candidates in a competitive labor market to optimally staff its Wisconsin production facility.

Our solutions included:

Recruitment Marketing Strategy: Targeted messaging, content, and digital advertising to reach ideal job seekers
Online Job Application: Created using HubSpot CMS and CRM to streamline applications and HR processes
Content Development: Video, blog posts, careers page updates, display ads, and social media content

Results: In under one year, 101 employees were hired and onboarded, enabling a 65,000 square foot facility expansion

MūL Technologies

Manufacturing | Lead Generation

Inbound & Paid Ads for B2B Lead Generation: Case Study

MūL Technologies partnered with Weidert Group to launch their new MARC™ mobile autonomous robotic cart product with no existing website or brand recognition.

Our solutions included:

Website Development: Built a new website, integrating product demo video content and SEO optimization
Inbound Marketing Program: Strategic blog content, social media content, and multi-platform PPC advertising
E-commerce Integration: Added Shopify® page to enable direct product purchases

Results: 38 leads from organic traffic and 134 leads from paid ads, just 6 months after launch

Pumptec

Manufacturing | Sales Enablement | HubSpot Implementation

Inbound Sales Enablement Case Study

Pumptec, a manufacturer of industrial-grade pumps for OEMs, needed to improve their online presence and streamline sales processes when the pandemic forced them to conduct business virtually.

Our solutions included:

New Website Development: New site, built using HubSpot CMS, showcases Pumptec’s expertise and innovation
Inbound Marketing Program: Developed blog posts and gated content to attract and engage prospects
Sales Enablement Tools: Implemented HubSpot’s full growth suite to improve lead tracking and management

Results: 39% increase in sales, 89% increase in average new customer sale value, and 33% reduction in sales cycle and client onboarding time — without the need to hire additional staff.

Strouse

Manufacturing | Marketing Strategy and Planning | Lead Generation

Website, Inbound Marketing, and Paid Ads Case Study

Strouse Corporation, a precision die cutter and adhesive converter for complex, multi-layered products, needed updated messaging to better convey their expertise in solving unique engineering and manufacturing challenges.

Our solutions included:

Inbound Marketing Program: Developed strategy and content to deliver quick wins and attract, engage and delight prospects and customers
New Website: Leveraged technology (HubSpot CMS, Lucky Orange, Google Search Console, Databox) to identify improvement opportunities
Paid Advertising Campaign: Executed and continuously optimized a $2,500/month campaign on Facebook, Instagram, and Google to accelerate lead generation

Results: Immediate $80,000 sale after the first ad campaign and after one year, 90% increase in quote requests.

We get pretty energized when sitting down to talk about the tremendous opportunity integrated growth marketing and sales represents to industrial organizations. If you’re curious, reach out and we’ll set up a time to talk.

What can you expect from the conversation?

A half-hour call that helps us both determine if our integrated industrial marketing and sales growth solutions are the right approach for your business
A discussion around your current marketing and sales strategies – what’s going well and what’s not, your ideal customer, your sales cycle, what your competitors are doing, and what you need to accomplish this year and beyond
No obligation, no sales pitch

Industrial Marketing & Sales Case Studies

Industrial Account-Based Marketing (ABM) Case Study

B2B Website Strategy and SEO Case Study

B2B Website Development Case Study

B2B Manufacturer Rebranding Case Study

B2B Inbound Lead Generation Case Study

Industrial Recruitment Marketing Case Study

Inbound & Paid Ads for B2B Lead Generation: Case Study

Inbound Sales Enablement Case Study

Website, Inbound Marketing, and Paid Ads Case Study

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