Weidert to Present Top Sales & Marketing Lead-Gen Plays For Industrials

APPLETON, WI — Weidert Group president Greg Linnemanstons invites Manufacturing First Expo & Conference guests to attend his breakout session, where he’ll share strategies to improve lead-generation results for industrial sales and marketing teams. The event will be held October 30, 2024, at the Resch Expo in Green Bay, Wisconsin. Weidert Group is a Manufacturing First Gold Sponsor.

Greg’s session, “The Top Industrial Sales & Marketing Plays Your Lead Gen Strategy Needs Now,” will explore how customer behaviors and the digital landscape are rapidly changing, and the resulting challenges and opportunities being created for sales and marketing teams.

He’ll introduce seven smart plays that can quickly boost sales pipelines and drive revenue — from leveraging website engagement and reviving stalled deals to maximizing trade shows and expanding existing accounts and referrals.

“Manufacturing leaders tell us that their sales and marketing teams are struggling to keep up with all the changes in the digital landscape, starting with the tremendous impact of AI on search,” said Greg. “Businesses can’t keep doing what they’ve always done and expect different results in a changed environment. We need to pivot and explore new ways of reaching target audiences and engaging them in ways that resonate with changing behaviors.”

The conference will also feature keynote speaker Steve Jones, a coach and consultant who’ll inspire attendees to embrace the power of connection, mindset, trust, and servant leadership. Jones will discuss how to intentionally create and grow a “winning” culture by developing leaders within your organization.

Manufacturing First attendees can also explore exhibitors and take in numerous breakout sessions to learn, share, and experience the innovations driving the industry forward.

Register before September 7, 2024, to take advantage of $110 early bird ticket pricing, a $50 savings. Use promo code MFGFIRST20 to get an additional $20 off your ticket.

Register and learn more at www.insightonbusiness.com/manufacturingfirst/. 

About Weidert Group, Inc.

Weidert Group, founded in 1980, is a full-service HubSpot partner agency that helps industrials and the businesses that serve them grow through integrated marketing and sales. The company has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 228,000 customers in more than 135 countries. Weidert Group was recognized among the "Inc. 5000" fastest-growing private companies in America in 2022 and 2023.

The company provides all components of effective marketing and sales efforts including lead gen, automation, web design, search engine optimization, content and social media strategy, HubSpot implementation, voice of the customer programs, sales process design, and sales enablement. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, logistics, and professional services.