Mobile Marketing 2.0?

By: Tami Wessley, VP Client Services @TamiAtWeidert

In January, I posted a blog called Being Successful – There’s an App for That which outlines the growth of mobile device use and the opportunities that growth offers to marketers. Amazingly, it is anticipated that there will be 1.8 billion enhanced phones with browsers compared to 1.78 billion computers in use.

According to ABI research, mobile marketing is the most personal means of communication with consumers. In ABI’s opinion, the recent surge in smartphone applications broadens the appeal for marketing messages inserted during program runtime. In addition, location is seen as an integral component for precision audience targeting.

So, what does that mean? It means Apple and Google are brilliant (in case you didn’t know that already). They recognize that apps are becoming far more relevant to users of these devices than traditional search engines . On 4/8, Apple announced the launch of iAd which takes Google’s AdMob to a whole new level. Since a picture’s worth a thousand words, this video is priceless when trying to understand what exactly iAd is.

As a marketing professional, this opens up a whole new way to reach customers and take advantage of how people think and act. Mobile marketing no longer simply means email, static e-ads or SMS messages. Now, our clients can share messages with specific targets and share an amazing amount of information using simple html and video. The best part is they require very little production and in most cases, are more cost efficient than other forms of media.
Integration continues to be key. Organizations should no longer look at “traditional” and “online” marketing as two separate entities with unique strategies. They truly are now combined tactics needing to share one consistent message.

About the Author - Weidert Group Staff Content for the Whole Brain Marketing Blog is produced and published by the Weidert Group staff. Our goal is to provide helpful and informative marketing advice for your use and interest. Please contact us at contact@weidert.com