Search engine optimization (SEO) is an ongoing practice of aligning what your website is communicating with what your prospects are searching for. It’s an art and a science and it’s evolving every day, and our team regularly researches and implements the best strategies, keywords and keyword phrases to reach clients’ target audiences.
There are two kinds of SEO: on-page and off-page, and both influence the likelihood of search engines identifying your site as relevant to searchers’ needs, and credible as a valuable resource.