Highlight Reels
A highlight reel is essentially a resumé – or “movie trailer” – for your business. This type of video can be used to share what you do best, demonstrate the breadth of your products/services, celebrate accomplishments, share company milestones and more.
Testimonial Videos
A video highlighting the thoughts and perspective of existing customers is a powerful way to convince prospects to partner with you. A customer’s perspective is very influential, since it’s a person talking about their experiences to their peers.
How-to Videos
Often customers and prospects have questions about how to do something with your product, such as “How do I retrofit a new valve onto my XYZ pump?” This type of video gives the answer and does it in a way that’s easier to understand than words alone.
Before & After Videos
Seeing the before and after of product use makes a powerful “see the results for yourself” video. This can be done by using side-by-side comparison photography or footage, animated infographics showing data and results, or interviews that document results. Similarly, a company case study can be made more interesting and compelling when presented as a short video.
About Us Videos
This type of video is used to tell your story to prospects in order to establish credibility and boost interest. Your story might include history, an overview of leadership, your mission/vision, what you make and how you make it, important company milestones, interviews and much more.
Case Study Videos
A company case study can be made more interesting and compelling when presented as a short video. These videos often include the customer’s testimonial, animated statistics/metrics, and footage of the product and results featured in the case study.
Explainer Videos
Explainer videos take something complex and break it down into something simple and easy to grasp, either using video footage or animation, or both. The video can be used to explain how something functions (such as the gears in a motor) or to explain a concept or idea.
Time-lapse Videos
This type of video is used to capture the steps or activities involved in an extended project or event; most often it’s used to show the progress of large construction projects. It can also be used to capture the energy of a high-traffic event like a trade show and later be leveraged to promote an upcoming event.
Employee Onboarding, Training & Safety Videos
Onboarding videos help HR teams consistently and effectively train their people on processes and protocols, benefits information, role definitions and expectations, org charts, safety measures and more. Watching a training results in better understanding and adoption.
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