ESOP Partners:
Website Strategy/SEO
ESOP Partners, a financial services company focused on the planning, implementation, and administration of employee stock ownership plans, came to Weidert Group for help realigning website assets to performance needs.
The client team collaborated with Weidert Group on a comprehensive website redesign incorporating SEO and website architecture strategies to improve the website’s user experience, match the buyer’s journey and search intent, and build organic traffic to generate qualified leads.
The Problem
The client’s previous website wasn’t optimized for search, lacked an intuitive and engaging user experience, and did not accurately reflect the buyer’s journey. Further, the website structure and content did not effectively communicate the client’s value proposition or demonstrate the breadth of services, largely due to not having an underlying SEO strategy. That led to limited organic traffic — and ultimately, a limited ability to generate highly qualified leads.
The Goals
The client wanted a website that ultimately aligned with their performance needs.
Primary objectives included:
- Generating more and better leads
- Increasing visibility and engagement services, particularly feasibility studies
