Eric Severstad

Eric Severstad

Eric is a Creative Director with extensive agency experience in writing and directing bold content for complex clients to help them stand out from the crowd.

7 Top AI Marketing Tools Giving Industrial Marketers an Edge (Part 2)
chart of top ai marketing tools based on a weidert group survey

7 Top AI Marketing Tools Giving Industrial Marketers an Edge (Part 2)

In Part 1 of this series, we covered ways sales and marketing te...

Getting Started with AI: Giving Industrial Marketers an Edge (Part 1)
getting started with ai

Getting Started with AI: Giving Industrial Marketers an Edge (Part 1)

We’re at a pivotal moment when it comes to digital technology. A...

The Power of Connection for Growth: HubSpot INBOUND 2023 Part II
INBOUND 2023 conference floor

The Power of Connection for Growth: HubSpot INBOUND 2023 Part II

Our first recap of takeaways and themes from INBOUND 2023 covere...

New HubSpot AI Tools Dominate INBOUND 2023
weidert group team at inbound conference 2023

New HubSpot AI Tools Dominate INBOUND 2023

AI Web. AI Campaigns. Chat AI. Predictive AI. Smart CRM. Agent A...

AI Marketing Gurus Created a 2-Day Conference — and It Rocks
Marketing AI institute conference Maicon 2023

AI Marketing Gurus Created a 2-Day Conference — and It Rocks

Eight months ago, ChatGPT’s launch rocked our world. Today, you ...

Inbound vs. Outbound Marketing: What’s the Difference?
Outbound vs. Inbound Marketing

Inbound vs. Outbound Marketing: What’s the Difference?

It’s estimated that the average person is exposed to between 6,0...

AI-Infused Smart CRMs: ChatSpot & Einstein GPT Amplify the Power of ChatGPT for B2B Marketers
marketer watching chatspot ai for crm demo

AI-Infused Smart CRMs: ChatSpot & Einstein GPT Amplify the Power of ChatGPT for B2B Marketers

Hello, HubSpot customers and partners (and investors)! Did you c...

Top 7 Email Subject Line Best Practices for B2B Success in 2023

Top 7 Email Subject Line Best Practices for B2B Success in 2023

What a shame. You — and your subject matter experts — have worke...

What is Audience Segmentation & How Can It Enhance Your Inbound Marketing Efforts?
Audience Segmentation for marketing audiences

What is Audience Segmentation & How Can It Enhance Your Inbound Marketing Efforts?

“If you build it, they will come.” That may work in the movies (...