Jonathan Stanis

Jonathan Stanis

An engineer by training, Jon focuses on the technical delivery of an effective inbound marketing program. He builds client website plans that solve for conversion potential and utilize smart user experiences. He is also responsible for analyzing and monitoring the success of inbound projects. Jon fits the definition of being a "whole brain marketer" because he is both a strong writer-designer and a deeply analytical thinker.

HubSpot-vs-Pardot for marketing tools

Marketing Technology

HubSpot vs. Pardot: Which is Better for Marketing Automation?

Why HubSpot? And how do you even compare HubSpot vs. Salesforce’...

Jonathan Stanis

How to Create Website Architecture that Aligns With the Buyer Journey

Inbound marketers often talk about having an “inbound-focused” w...

Jonathan Stanis

AB Testing best practices.jpeg

Conversion Rate Optimization

11 Best Practices For Effective A/B and Adaptive Testing

Do you ever stress over whether your prospects prefer the blue c...

Jonathan Stanis

Marketing Technology

The 6 Best DIY Inbound Marketing Tools

Inbound marketing has a lot of moving parts. There’s advanced co...

Jonathan Stanis

What is Growth-Driven Design?

What is growth-driven design? In a nutshell, it’s a more efficie...

Jonathan Stanis

Marketing Metrics & Analytics

Turning Vanity Metrics Into Actionable Marketing Metrics

The data you can gather from inbound marketing campaigns is, in ...

Jonathan Stanis

The Design of Everyday Things

Inbound Marketing

Top 7 Books Every Manufacturer Should Read

How much do you read? I'm talking about outside of the internet....

Jonathan Stanis

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