Laura Sheptoski

Laura Sheptoski

Laura is a detail-oriented consultant and project manager, with a background in public relations, social media engagement, and client content creation. Prior to her time at Weidert Group, Laura managed PR for an industrial services company, and maintains a strong focus on earned media within our inbound marketing programs.

hubspot email marketing overview

Marketing Technology

HubSpot Email Marketing: Best Practices and Campaigns B2Bs Need Now

There aren’t many B2B email marketing tools that can boast a 3,8...

Laura Sheptoski

email marketing best practices for double opt-in

Email marketing

3 Must-Ask Questions About Email Marketing Double Opt-in Best Practices

Nobody likes clutter in their inbox. Marketers who use double op...

Laura Sheptoski

customerfocused

Inbound Service

What Customer-Focused Marketing Should Really Look Like

Ask any modern marketing professional, and they’ll tell you: whe...

Laura Sheptoski

Re-engagement email campaign.jpg

5 Steps for a Successful Re-Engagement Email Campaign

Believe it or not, almost two-thirds of the contacts that market...

Laura Sheptoski

marketing_quick_wins

Inbound Marketing

10 Easy Ways to Generate Marketing Quick Wins

It’s exciting to plan large marketing initiatives. New website? ...

Laura Sheptoski

HubSpot Workflows: Lead Nurturing Best Practices & Tips for 2020

Marketers who've used automation technology know just how much i...

Laura Sheptoski

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