Meg Hoppe

Meg Hoppe

Meg provides creative vision to all client projects and serves as the agency's chief content writer. She has extensive experience writing for a variety of industries, including manufacturing, financial services, and healthcare. Meg started in advertising and has become a thought leader in digital content creation and inbound marketing.

The Potential and Power of Video in Industrial Marketing

The Potential and Power of Video in Industrial Marketing

As someone who’s been a marketer for over 25 years, I remember t...

12 Types of Marketing Videos Your Team Needs Now
types of video for b2b marketing and sales

12 Types of Marketing Videos Your Team Needs Now

Video has taken over as the top medium for reaching target audie...

9 Tips to Become the Best Content Creator in Your Industry
tips-to-make-you-a-good-content-creator

9 Tips to Become the Best Content Creator in Your Industry

Whether it’s “you” as an individual or “you” as an organization,...

Uncover Motivations of Every Target Persona & Achieve Inbound Success
Persona Motivation Laddering

Uncover Motivations of Every Target Persona & Achieve Inbound Success

It all starts here. Inbound marketing success, that is. Follow a...

WHAT IS INBOUND MARKETING AND HOW DOES IT WORK?
what is inbound marketing

WHAT IS INBOUND MARKETING AND HOW DOES IT WORK?

We’re often asked, “So, exactly what is Inbound Marketing?” For ...

Multiple Blogs On Your Company Website: Does it Hurt or Help SEO?
blog-on-company-website

Multiple Blogs On Your Company Website: Does it Hurt or Help SEO?

Did you ever notice that some companies have more than one blog?...

7 INBOUND MARKETING SKILL SETS YOUR TEAM NEEDS FOR ONGOING SUCCESS
inbound-marketing-skills

7 INBOUND MARKETING SKILL SETS YOUR TEAM NEEDS FOR ONGOING SUCCESS

We often find ourselves in conversations with senior marketers a...

5 Elements of a Successful Lead Nurturing Campaign
Elements of a Successful Lead Nurturing Campaign

5 Elements of a Successful Lead Nurturing Campaign

So, you’ve optimized your website, crafted great content, promot...

Why Case Studies Are the Most Effective Content (and How to Create Them)
Case Studies 2019

Why Case Studies Are the Most Effective Content (and How to Create Them)

In today's crowded digital landscape, marketers across the count...