Nicole Mertes

Nicole Mertes

As Weidert Group's lead salesperson and business development strategist, Nicole heads up the agency's new business strategy and provides sales consulting services to clients. Prior to her role at the agency, Nicole was an advertising manager at Gannett, one of the nation's largest media companies. With 10+ years of experience in advertising sales, she understands the complex relationship between marketing and sales within organizations.

How to Integrate SEO, UX, Design & Dev Best Practices in a Website Build
website debate: balancing design, UX, SEO, and development needs

How to Integrate SEO, UX, Design & Dev Best Practices in a Website Build

It’s been decades since websites became a business necessity — a...

5 Reasons ​​to Hire a B2B Inbound Marketing Agency vs. an In-House Team
Reasons to Hire a B2B Inbound Marketing Agency vs In-House Team

5 Reasons ​​to Hire a B2B Inbound Marketing Agency vs. an In-House Team

High-five to you! You know that inbound marketing is the best wa...

2022 B2B BUYING BEHAVIOR STUDY: 6 KEY TAKEAWAYS
B2B_Buyer_Report

2022 B2B BUYING BEHAVIOR STUDY: 6 KEY TAKEAWAYS

The annual B2B Buyer Behavior Study from Demand Gen Report is th...

Hiring an Inbound Marketing Agency: 19 Things to Look For
hiring-an-inbound-marketing-agency

Hiring an Inbound Marketing Agency: 19 Things to Look For

More and more marketing agencies are glomming onto the term “dig...

Top Questions to Ask Prospects for the Best Sales Lead Qualification Results
best sales lead qualification results

Top Questions to Ask Prospects for the Best Sales Lead Qualification Results

It’s hard to overstate the importance of qualifying sales leads....

How to Get Appointments in Sales: 8 Effective Tactics
sales appointments on calendar

How to Get Appointments in Sales: 8 Effective Tactics

Appointments. They’re what every sales rep wants more of and few...

What is Social Selling the Inbound Way, and How Can You Get Better Results?
Business Woman Using Smartphone

What is Social Selling the Inbound Way, and How Can You Get Better Results?

Social selling, not to be confused with social media marketing, ...

HubSpot Sequences: The Best Tips for the Most Effective Sales Follow-Up
HubSpot sequences for sales

HubSpot Sequences: The Best Tips for the Most Effective Sales Follow-Up

The most successful sales teams spend countless hours emailing, ...

Why — and How — to Identify Your Best Sales Prospects
how to identify sales prospects

Why — and How — to Identify Your Best Sales Prospects

Every company wants to attract more sales prospects and leads — ...