Nicole Mertes

Nicole Mertes

As Weidert Group's lead salesperson and business development strategist, Nicole heads up the agency's new business strategy and provides sales consulting services to clients. Prior to her role at the agency, Nicole was an advertising manager at Gannett, one of the nation's largest media companies. With 10+ years of experience in advertising sales, she understands the complex relationship between marketing and sales within organizations.

10 Benefits of HubSpot’s New Marketing Contacts Feature
HubSpot crm marketing contacts overview

10 Benefits of HubSpot’s New Marketing Contacts Feature

Ask any marketer about their CRM, and chances are you’ll get a m...

7 Components of a B2B Sales & Marketing Service Level Agreement (SLA)
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7 Components of a B2B Sales & Marketing Service Level Agreement (SLA)

Anyone can appreciate the value of a service level agreement (SL...

Reducing Friction in the Sales Flywheel

Reducing Friction in the Sales Flywheel

We’ve written a lot about the inbound flywheel — what it is, how...

How to Maximize Your Inbound Marketing Funnel for Sales
Chalk Efficiency vs Results Chart With Target on It

How to Maximize Your Inbound Marketing Funnel for Sales

Attracting and engaging qualified leads. That is inbound marketi...

7 Steps to Assess Your Organization’s Readiness for Inbound Marketing
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7 Steps to Assess Your Organization’s Readiness for Inbound Marketing

You’ve likely heard the statistics. A whopping 94% of B2B buyers...

What Is An Inbound Marketing Readiness Assessment...and Why Do I Need It?
What is an inbound marketing assessment video

What Is An Inbound Marketing Readiness Assessment...and Why Do I Need It?

When I begin talking through the possibilities of an inbound mar...

Weidert Wednesday: When Will I See ROI from an Inbound Marketing Program?
ROI_from_Inbound_Marketing

Weidert Wednesday: When Will I See ROI from an Inbound Marketing Program?

Yes, an inbound marketing program requires an investment of both...

Traditional Prospecting vs. Inbound Prospecting
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Traditional Prospecting vs. Inbound Prospecting

Think for a minute how much the world has changed since 1990! Wh...

7 Awesome Features of HubSpot Sales & CRM Software That'll Help You Close More Deals
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7 Awesome Features of HubSpot Sales & CRM Software That'll Help You Close More Deals

A Customer Relationship Management (CRM) system is designed to b...