Stacy Bouchard

Stacy Bouchard

Stacy Bouchard is a Strategist at Weidert Group. After twenty years marketing manufacturing, A/E/C, and service companies, Stacy dived into inbound marketing in 2014, and has since become an expert in HubSpot and inbound strategy.

7 Steps to Start a Complete and Powerful Inbound Marketing Program
launching an inbound marketing program

7 Steps to Start a Complete and Powerful Inbound Marketing Program

You know a thing or two about inbound marketing. After all, you ...

How to Create a Marketing Plan for 2023: Follow These 5 Steps
how to create a marketing plan for 2023

How to Create a Marketing Plan for 2023: Follow These 5 Steps

Creating an annual marketing plan that aligns with your company’...

6 Limitations of the HubSpot-Salesforce Integration
HubSpot-Salesforce integration

6 Limitations of the HubSpot-Salesforce Integration

Tension between Sales and Marketing teams has always existed, es...

5 Steps to Buyer’s Journey Mapping Success
b2b buyer journey mapping

5 Steps to Buyer’s Journey Mapping Success

Today's buyer has more control than ever. In fact, much of the d...

How to Conduct a Flywheel Workshop for Annual Marketing Plans
flywheel workshop for annual marketing plan

How to Conduct a Flywheel Workshop for Annual Marketing Plans

As chaotic as 2020 has been, we B2B marketing pros still have to...

3 Ways Trade Publications Can Impact Your Inbound Marketing
3 Ways Trade Publications Can Impact Your Inbound Marketing

3 Ways Trade Publications Can Impact Your Inbound Marketing

One of the basic tenets of inbound marketing is that “traditiona...

Improving Trade Show & Exhibition Results with These Inbound Tactics
improving-tradeshow-results

Improving Trade Show & Exhibition Results with These Inbound Tactics

Trade shows and exhibitions are an important part of many compan...