Steal From the Best: 5 B2B Industrial Pillar Page Examples
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Steal From the Best: 5 B2B Industrial Pillar Page Examples

“Good artists borrow. Great artists steal,” often attributed to ...

Content Marketing Battle! White Papers vs. eBooks — What Wins You More Leads?
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Content Marketing Battle! White Papers vs. eBooks — What Wins You More Leads?

What holiday gift did my 13-year-old ask for last month? The Art...

The Importance of Design in Marketing for Businesses
Why design is critically important

The Importance of Design in Marketing for Businesses

We often extol the virtues of content marketing, but not all bus...

8 Must-Have Tools for Your Content Marketing Toolkit

8 Must-Have Tools for Your Content Marketing Toolkit

Part of the appeal of content marketing is its adaptability to a...

6 Ways To Fuel Engagement Using Trade Show Email Marketing
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6 Ways To Fuel Engagement Using Trade Show Email Marketing

Trade shows can be an effective way for manufacturers to connect...

How to Create a Keyword List

How to Create a Keyword List

Keyword discovery is one of the most important steps in creating...

10 Copywriter Interview Questions for Hiring a Writer
Copywriter Interview Questions

10 Copywriter Interview Questions for Hiring a Writer

What's arguably the hardest part of content marketing? Ironicall...

Why Case Studies Are the Most Effective Content (and How to Create Them)
Case Studies 2019

Why Case Studies Are the Most Effective Content (and How to Create Them)

In today's crowded digital landscape, marketers across the count...

Using Interviews to Create Target Personas and Fuel Content Strategy
Women_on_cellphone

Using Interviews to Create Target Personas and Fuel Content Strategy

Inbound marketers understand the importance of a well-constructe...