What is Audience Segmentation & How Can It Enhance Your Inbound Marketing Efforts?
Audience Segmentation for marketing audiences

What is Audience Segmentation & How Can It Enhance Your Inbound Marketing Efforts?

“If you build it, they will come.” That may work in the movies (...

Lead Nurturing 101: Definitions & Best Practices for Inbound Marketers
lead nurturing defined

Lead Nurturing 101: Definitions & Best Practices for Inbound Marketers

When someone’s out fishing and they get a bite, they understand ...

Tofu, Mofu & Bofu: Serve Up The Right Lead Nurturing Content
ToFU_MoFu_BoFu

Tofu, Mofu & Bofu: Serve Up The Right Lead Nurturing Content

Many sales and marketing professionals are confused about the me...

5 Steps for a Successful Re-Engagement Email Campaign
Re-engagement email campaign.jpg

5 Steps for a Successful Re-Engagement Email Campaign

Believe it or not, almost two-thirds of the contacts that market...

HubSpot Workflows: Lead Nurturing Best Practices & Tips for 2020

HubSpot Workflows: Lead Nurturing Best Practices & Tips for 2020

Marketers who've used automation technology know just how much i...

5 Elements of a Successful Lead Nurturing Campaign
Elements of a Successful Lead Nurturing Campaign

5 Elements of a Successful Lead Nurturing Campaign

So, you’ve optimized your website, crafted great content, promot...