Driving Industrial Growth

Our Work

Customized marketing and sales strategies that deliver measurable results.

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Branding

Falcon Structures

Falcon Structures, a leading provider of customizable, scalable modified shipping containers, needed a brand image that better communicated what makes the company remarkable – an image that captures their innovative and forward-looking approaches to space and design challenges. Weidert took the brand from one that said “traditional and expected” and reinvented it into one that says “energy and ingenuity.”

Trade Show Campaign

Grande Custom Ingredients

Grande Custom Ingredients Group needed a way to attract visitors to its booth at an important national food technology trade show, where the company was introducing a new product. Weidert Group developed a campaign that included multiple videos to be played on buses transporting attendees to the event venue, plus geo-targeted paid search ads, LinkedIn ads, organic social media outreach, invitation and follow-up emails, digital ads, and a national trade publication print ad. The integrated campaign drove more qualified traffic to the booth and generated post-show inquiries from GCIG’s best prospects.

Website Design

Hayes Performance Systems

Hayes asked Weidert Group to elevate their brand image in order to stand out from competitors, and to reposition their site to have greater focus on heavy machinery. The site’s architecture, too, needed a more user-focused and logical structure, with the ability to sort products and parts via filtering.

Video

Kaysun

Prospects of Kaysun, a custom injection molder, are sold on the company as a strategic partner when they visit its state-of-the-art facility – it gives them confidence when they see the sophistication of Kaysun’s technology and processes, and the expertise of its people. Weidert Group developed a video that gives prospects a way to take that tour any time they want, virtually, and hear directly from its employees. While most prospects don’t make partner decisions without actually visiting a facility, this video helps assure them that Kaysun is a partner worth visiting.

Website & Branding

ESOP Partners

For ESOP Partners’ new website, Weidert took a multi-tiered approach to building a strategic infrastructure of SEO and site architecture that resulted in a highly goal-focused website. We started with market research to better understand prospects’ mindsets, did keyword research, and repositioned and renamed product offerings to better align with prospects' needs and expectations. We also modernized the brand and designed the site’s architecture to drive organic traffic.